None of this ever reveals someone’s browsing history or preferences. When someone turns Brave Ads on, their browser will begin learning their preferences in order to show occasional relevant ads as system notifications.

Brave Ads will allow people to opt in to earn BAT based on their attention. When someone turns on Brave Rewards, their browser will tally the time and attention they spend on each site, and divide up that person’s monthly BAT contribution among the sites they visit. Brave is a privacy-focused, secure web browser that blocks ads and tracking by default.Ī Brave feature called Brave Rewards allows people who use Brave to contribute BAT to the sites they visit. Why generate a distinct token, as opposed to using Bitcoin?īAT is a utility token for a new, blockchain-based digital advertising and services platform. These apps must be fraud-resistant if they are to participate.

Token and Status: The BAT also has attention-based applicability inside the Ethereum-based messaging/payment platforms such as Coinbase’s new Token app and Status app.

We foresee the creation of different WeChat solutions integrating the the token.

WeChat official account: WeChat has become a robust system of bots, payments, and other solutions.

Telegram bot: In messaging apps like Telegram, we foresee the possibility of users being paid in BAT to view one ad.

This means that the BAT ecosystem will extend out to anyone using any of the current popular browsers. Other browsers: One obvious use case for the token is for it to be used inside other browsers.Given the open-source nature of the project, however, we also envision that as we develop the BAT protocol, third-party developers may come up with new and novel uses for the token. The token will be used, for example, in acquiring ad slots to be filled with privately matched, anonymously confirmed ads. The utility token is for conducting transactions and obtaining services on the platform. We are building the BAT platform to integrate the Brave browser (see below), Brave’s ledger system, as well as a BAT wallet and related blockchain-attested functionality.

Bat brave rewards