Many domain authority checkers will also evaluate page authority. Page Authority is a metric similar to domain authority used to estimate how a page or a specific URL from the site will rank in search engine results. When you use a DA checker tool like this, it’s always from a third party. It’s important to remember that the DA score is an estimate made by a third-party company and NOT Google. The score is solely based on the quality of links going to a website. You can calculate domain authority scores with the help of free tools available online. Third-party SEO tools like Moz, SEMRush, Ahrefs, and Majestic calculate DA. Having a High Domain Authority Score is important because it directly impacts the ranking potential of the website on SERPs.

It describes the relevance and credibility of the website in a related niche. Referring Domains refers to the total amount of domain names that contain a backlinks to the site.Domain authority (DA) represents how authoritative a website is on a scale of 0-100. When comparing the backlink counts from each of these sources you can normally take the largest number, our Maximum Backlink Count does this for you.ĭomain Backlinks refers to the total amount of backlinks to an entire websites domain name. This metric is so important in SEO that Majestic, Moz, SEM Rush, and Alexa all attempt to count or estimate how many backlinks a website has. The text that is linked (also known as anchor text), and the topic of the webpage linking to your site are also considered for determining which keywords your website should show up for in search results. Websites like, or government/education websites which have a high authority have a bigger vote. Each webpage that links to your website is voting for your site. The quantity and quality of websites linking to your website is the primary metric used by search engines to rank your website. Each webpage that has a clickable link to your website is what you would refer to as a backlink.

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