Uploading is essentially grouping together the initial data collected.There are four main steps that are a part of the generation and collection processes of intent data – uploading, matching, identifying, and predicting. The difference between all the data collected and specific intent data is important: intent data helps marketing teams create a profile of a business or prospect as they compile each bit of information and only utilize the pieces that are truly relevant. It is comprised of data that can provide clues into the future purchase behaviors of internet users. This data is not simply limited to browser search history, previous purchases, or frequently visited sites. What is B2B Intent Dataĭue to the increase users digital footprints, large amounts of user data have been collected. Before getting into using intent data itself, first and third-party intent data providers, and some of their differences, it would be helpful to know what intent data is and what its primary functions are for businesses.

The concept of what B2B intent data probably comes across as being simpler than it really is. Intent data provides sales and marketing teams a way to gauge, research, and anticipate the potential wants or needs of their prospects. This has led to a rise in the importance of buyer intent data. With the buying process shifting significantly online, marketing teams have focused on optimizing their digital tool arsenal. 9 Conclusion Business to Business Intent Data: What is it and How Can it Be Used?

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